Jewelry Accessories Consumption Upgrade, Repurchase Rate of 304 Stainless Steel Double-Loop Buckles Increases by 38%

2025,11,12

Driven by rational consumption and quality demand, the jewelry accessories market is transforming from "low-price traffic" to "quality repurchase".

The latest market research shows that in 2025, the user repurchase rate of 304 stainless steel bead chain double-loop buckles increased by 38% year-on-year. Among them, "material safety", "structural durability" and "scene adaptability" have become the three core factors for consumers to repurchase, pushing the average product price to be 25%-40% higher than that of ordinary alloy accessories.

Survey data shows that 72% of consumers list "material safety" as the primary purchasing criterion. 304 stainless steel does not contain harmful substances such as nickel and lead, and is friendly to sensitive skin, making it the preferred connecting material for maternal and child jewelry and close-fitting jewelry. In terms of structural design, the double-loop buckle made by integrated molding process has round edges without burrs, and the complaint rate of scratching skin or clothes when wearing is less than 3%, which is much lower than the average level of 15% for ordinary accessories.

Scenario-based demand has also promoted product segmentation. Derivative specifications such as fine aperture models for beaded bracelets, thick aperture models for personalized necklaces, and reinforced models for pet accessories account for 35% of the market. A third-party testing agency said that the comprehensive durability score of 304 stainless steel double-loop buckles is 22 points higher than the industry average, and its characteristic of "one purchase for long-term use" is in line with the current consumption concept of "less but better".

Author:

Mr. weixing

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13567958279@weixingwujin.com

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